What Are You Looking to Do?
What is REAL ADVANTAGE?
A Seller’s REAL ADVANTAGE
The homes that sell fast – and at the highest price – are the ones that stand out. Strategic improvements like landscaping, fresh paint, and deep cleaning can make all the difference.
With Real Advantage, those improvements are covered by your real estate agent – so there’s no cost to you. Your agent will invest up to 25% of their commission to make sure your home stands out from the competition – and position it to win in today’s market.
A Buyer’s REAL ADVANTAGE
In today’s market, the best outcomes for buyers comes down to strategy. The right approach can mean a better price, stronger terms, and more money saved at closing.
With Real Advantage, your agent will invest up to 25% of their commission to support your goals—whether that means negotiating more aggressively, improving your terms, or helping you structure a deal that works in your favor. Any remaining advantage can be taken as a credit at closing.*
*Conditions apply.
How It Works
Hire a Recommended Agent - or Choose Your Own
Work with one of our recommended agents or choose any licensed agent in your area.* Either way, you’re eligible for a Real Advantage.
Unlock Your Real Advantage
Your agent invests up to 25% of their commission to help strengthen your position – whether that means improving your offer, enhancing your home, or negotiating better terms.
Use It to Win
Apply your advantage where it matters most. Prep your home to sell for more, boost your offer to win, or negotiate from a stronger position.
If your competition has REAL ADVANTAGE and you don’t, that can put you at a disadvantage.
Do I have to use a specific agent?
This is a major advantage.
Many programs limit you to a small network of agents who pay for placement in your area. That can mean working with whoever is assigned to your zip code—not necessarily the best fit for your situation.
With Real Advantage, you stay in control of who you work with while still benefiting from the program.
Are there advantages to working with an agent you recommend?
Every agent we recommend is someone we trust to deliver at a high level. They’re carefully vetted based on their experience with transactions like yours, their track record, reputation, communication, and overall professionalism.
That means you’re starting with an agent who’s already proven they can get results.
Will this affect my agent’s level of service?
Top agents don’t limit their service based on how a client is introduced. You wouldn’t expect an agent to say, “I offer more value if you contact me directly—but less if you’re referred.”
That’s not how great agents operate.
With Real Advantage, you’re working with the same agent, delivering the same level of service—just with more investment working in your favor.
Couldn't I just ask for a reduced commission from my agent?
Top agents value the service they provide, and maintaining consistent pricing helps protect their reputation and the level of service they deliver.
Referrals are different. They’re widely accepted as a cost of doing business, which is why agents are often willing to allocate a portion of their commission in that context.
Real Advantage simply redirects that same investment—so it benefits you instead.
Why is an agent willing to invest more when Real Advantage is used?
When you connect with an agent through Real Advantage, it creates an opportunity for them to allocate a portion of their commission in a way that directly benefits you—whether that’s improving your home’s presentation, strengthening your offer, or supporting your position in the deal.
In many other situations, that same type of investment is already being made—but it’s directed toward marketing or third-party platforms instead of your transaction.
Real Advantage simply shifts that investment so it works for you.
Real Advantage Group is a real estate company based in South Carolina. All referral fees go through NorthGroup Real Estate – Nick Thiele (License #142366).
Cashback savings are available in most states, but not all. You are not required to work with any particular agent to be eligible for our Cashback Savings, however, your real estate agent must approve of the savings prior to signing any agreements with that agent. Savings are typically calculated as a % of your agent’s commission, so factors including, but not limited to, the negotiated commission percentage and new construction incentives, may influence the final savings amount.