What Are You Looking to Do?
What is REAL ADVANTAGE?
A Seller’s REAL ADVANTAGE
The homes that sell fast – and at the highest price – are the ones that stand out. Strategic improvements like landscaping, fresh paint, and deep cleaning can make all the difference. With Real Advantage, those improvements are covered by your real estate agent – so there’s no cost to you. Your agent will invest up to 25% of their commission to make sure your home stands out from the competition – and position it to win in today’s market.A Buyer’s REAL ADVANTAGE
In today’s market, the best outcomes for buyers comes down to strategy. The right approach can mean a better price, stronger terms, and more money saved at closing.
With Real Advantage, your agent will invest up to 25% of their commission to support your goals—whether that means negotiating more aggressively, improving your terms, or helping you structure a deal that works in your favor. Any remaining advantage can be taken as a credit at closing.*
*Conditions apply.
How It Works
Hire a Recommended Agent - or Choose Your Own
Work with one of our recommended agents or choose any licensed agent in your area.* Either way, you’re eligible for a Real Advantage.
Unlock Your Real Advantage
Your agent invests up to 25% of their commission to help strengthen your position – whether that means improving your offer, enhancing your home, or negotiating better terms.
Use It to Win
Apply your advantage where it matters most. Prep your home to sell for more, boost your offer to win, or negotiate from a stronger position.
If your competition has REAL ADVANTAGE and you don’t, that can put you at a disadvantage.
Do I have to use a specific agent?
Are there advantages to working with an agent you recommend?
Will this affect my agent’s level of service?
Couldn't I just ask for a reduced commission from my agent?
Why is an agent willing to invest more when Real Advantage is used?
Real Advantage Network is a real estate company based in South Carolina. All referral fees go through NorthGroup Real Estate – Nick Thiele (License #142366).
Cashback savings are available in most states, but not all. You are not required to work with any particular agent to be eligible for our Cashback Savings, however, your real estate agent must approve of the savings prior to signing any agreements with that agent. Savings are typically calculated as a % of your agent’s commission, so factors including, but not limited to, the negotiated commission percentage and new construction incentives, may influence the final savings amount.